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below-cost

UK[bɪˌləʊ ˈkɒst]US[bɪˌloʊ ˈkɔːst]
adj

priced at less than the cost of production or acquisition

adv

at a price that is less than the cost

Morpheme Breakdown

below
cost
below

under

cost

price

Etymology

The compound adjective 'below-cost' is a modern financial and commercial term formed by transparently combining two native English elements. 'Below', with its Old English origins in spatial positioning, metaphorically extends to indicate a value 'lower than' a benchmark. 'Cost' entered English via Old French from the Latin verb constare, which literally meant 'to stand together' or 'to stand firm', evolving to signify a fixed price. The compound's logic is entirely literal: a price that stands under the actual expense of the item, directly linking the spatial metaphor of 'below' with the economic concept of 'cost' to describe commercially disadvantageous pricing.

Analysis

Structure: below (under) + cost (price) - below: From Middle English biloghe, from Old English bī lōg ("by the low place"). It functions as a preposition/adverb meaning 'at a lower level or layer than'. - cost: From Middle English cost, from Old French cost, from Latin constare ("to stand at, to cost"). It functions as a noun meaning 'the price paid or required for acquiring, producing, or maintaining something'.

Examples

The supermarket was accused of selling milk at below-cost prices to drive out competition.

They were forced to sell the remaining inventory below-cost just to clear the warehouse.

Such below-cost dumping of goods is often regulated by international trade agreements.

below-cost – Meaning, Etymology & Word Origin | OpenEtymology