big-ticket
UK[ˌbɪɡ ˈtɪkɪt]US[ˌbɪɡ ˈtɪkɪt]
adj
involving a lot of money; expensive
Morpheme Breakdown
big
ticket
big
large
ticket
price label
Etymology
The term "big-ticket" is a distinctly American English compound adjective originating in the early 20th century retail and marketing lexicon. It directly combines the common adjective "big," implying significant size or amount, with "ticket" in its commercial sense of a price tag or label. The logic is transparently metaphorical: an item with a large price tag on it is a major, expensive purchase. This compound effectively captures the concept of high cost in a vivid, concrete image familiar from the shopping experience, evolving from a literal description to a standard term for any costly good or service.
Analysis
Structure: big (large) + ticket (price label)
- big: From Middle English bigge, of uncertain origin, possibly from a Scandinavian source. In this compound, it functions as an intensifier meaning "large in scale or importance."
- ticket: From Middle English tiket, from Old French estiquet(te), meaning a note or label. In this compound, it refers to the price tag or cost of an item.
Examples
The company is planning several big-ticket investments in new technology this year.
We need to budget carefully for big-ticket items like a new refrigerator or a car.
The defense contract is one of the government's few remaining big-ticket procurements.