demographics
UK[ˌdɛməˈɡɹæfɪks]US[ˌdɛməˈɡɹæfɪks]
n
The statistical data of a population, especially showing average age, income, education, etc.
n
The study of such data.
Morpheme Breakdown
demo
graph
ics
demo
people
graph
write/record
ics
study/field
Etymology
The word 'demographics' is a modern scientific term built from classical Greek components. Its first element, 'demo-', originates from the Greek 'dēmos', referring to the common people or populace of a district. The second element, '-graph-', comes from the Greek verb 'graphein', meaning to write, scratch, or record. Combined, 'demography' literally means "recording the people." The final suffix '-ics', denoting a field of study or systematic knowledge, was added to form the plural noun 'demographics', which refers to the collected statistical records themselves and, by extension, the analytical study of population characteristics. The term's logic perfectly captures its function: it is the systematic writing down and study of data about human populations.
Analysis
Structure: demo (people) + graph (write/record) + ics (study/field)
demo: From Greek 'dēmos', meaning "people, populace".
graph: From Greek 'graph-', from 'graphein', meaning "to write, record".
ics: From Greek '-ika', via Latin '-ica', a suffix forming nouns denoting a body of knowledge or practice.
Examples
The company's marketing strategy is heavily influenced by the demographics of its target audience.
Changing demographics, such as an aging population, present new challenges for public policy.
The report breaks down the voter turnout by key demographics like age, gender, and education level.