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fashion-forward

UK[ˈfæʃn̩ ˌfɔːwəd]US[ˈfæʃn̩ ˌfɔːrwərd]
adj

(of a person, design, or idea) very modern and aware of, or using, the latest styles and trends

Morpheme Breakdown

fashion
forward
fashion

a popular style or trend.

forward

directed toward the future or in advance.

Etymology

The term is a modern compound adjective, a metaphorical extension of the directional word "forward." The word "fashion" originates from the Latin facere (to make), evolving through French to denote the manner or style in which something is made, and later the prevailing custom or trend. By combining it with "forward," a term rooted in Old English spatial orientation, the compound creates a new semantic unit. It logically suggests being oriented toward or ahead of the prevailing trends, projecting the spatial metaphor of "ahead" onto the temporal and stylistic plane of changing modes. Thus, "fashion-forward" encapsulates the idea of proactively facing or even leading the direction of future style.

Analysis

Structure: fashion + forward fashion: From Latin factio (a making, a doing), via Old French façon. In this compound, it functions as a noun meaning "a popular style or trend." forward: From Old English foreweard (toward the front, ahead). In this compound, it functions as an adverb/adjective meaning "directed toward the future or in advance."

Examples

The brand is known for its fashion-forward designs that often set trends for the season.

She has a very fashion-forward sense of style, always wearing pieces before they become mainstream.

The magazine targets a young, fashion-forward readership interested in avant-garde aesthetics.

fashion-forward – Meaning, Etymology & Word Origin | OpenEtymology