flatter
UK[ˈflætə(r)]US[ˈflætər]
v
to praise someone in an exaggerated way, often to gain favor or to make them feel pleased
v
to make someone appear more attractive than they really are, as a picture or photograph might
Etymology
the journey of 'flatter' begins with a concrete, physical action. its probable germanic root carried the sense of making something smooth or flat, as by stroking it with the palm. this evolved in old french into 'flater', which described the act of caressing, both literally and figuratively. the figurative sense—soothing someone's ego with smooth, pleasing words—became dominant. by the time it entered middle english, the modern abstract meaning of offering excessive or insincere praise to gratify someone was firmly established, completing the transition from a tactile action to a social and psychological one.
Analysis
the word 'flatter' is a simplex form derived from a single root. it originates from the old french verb 'flater', meaning to stroke, caress, or flatter. the old french term likely has a germanic origin, possibly from a frankish word related to modern dutch 'fladderen' (to flutter) and old high german 'flaz' (flat, smooth), with a core sense of smoothing or stroking with the hand.
Examples
he would often flatter his boss in hopes of getting a promotion.
that photograph flatters her; it hides her wrinkles.
i was flattered to be invited to speak at the conference.