glamour
UK[ˈɡlæmə(r)]US[ˈɡlæmər]
n
An attractive and exciting quality that makes someone or something seem special, often associated with wealth, beauty, or fame.
n
An attractive or exciting quality that makes certain jobs or ways of life seem appealing.
Etymology
The story of 'glamour' is a fascinating journey from scholarship to enchantment. It originated from the Latin 'grammatica', meaning the study of letters and learning. In the Middle Ages, when literacy and learning were rare and mysterious to the general populace, the word 'grammar' (and its Scottish variant 'glamour') became associated with magic and occult knowledge. By the 18th century, 'glamour' specifically meant a magic spell or enchantment that could cast an illusory, captivating beauty over something or someone. This sense of an alluring illusion evolved in the early 20th century into its modern meaning, describing the captivating and exciting attractiveness associated with fashion, celebrity, and sophistication.
Analysis
The word 'glamour' is a simplex form. It is a Scottish alteration of the English word 'grammar', which itself derives from Old French 'gramaire', and ultimately from Latin 'grammatica' and Greek 'grammatikē (tekhnē)' (art of letters).
Examples
The actress brought old Hollywood glamour to the red carpet event.
He was drawn to the glamour of a career in international journalism.
The travel brochure promised sun, sea, and glamour.