metrosexual
UK[ˌmet.rəʊˈsek.ʃu.əl]US[ˌmet.roʊˈsek.ʃu.əl]
adj
(of a man) spending a lot of time and money on his appearance and lifestyle, typically in a way associated with homosexual stereotypes but not homosexual.
n
a man who spends a lot of time and money on his appearance and lifestyle in such a way.
Morpheme Breakdown
metro
sexual
metro
city
sexual
relating to sex
Etymology
The term is a modern portmanteau, coined in 1994 by British journalist Mark Simpson by blending "metropolitan" and "sexual." The "metro-" element, derived from the Greek for "mother" (mētēr) which evolved to mean the "mother city" or metropolis, evokes the sophisticated, fashion-conscious culture of a major city. The "-sexual" component, from Latin sexus, anchors the word in the lexicon of identity and orientation, though here it is used ironically to denote a lifestyle preoccupation rather than a literal sexual orientation. Thus, the word's logic constructs a new social category: a man whose primary aesthetic allegiance is to urban consumer culture, playfully framed as a "sexuality."
Analysis
Structure: metro (city) + sexual (relating to sex)
- metro: From Greek mētēr (mother), via French métropolitain (of a metropolis). In this word, it is a clipping of "metropolis," functioning to denote an urban, sophisticated lifestyle.
- sexual: From Latin sexus (sex, gender), with the suffix -alis forming an adjective. In this word, it functions to denote a characteristic or orientation related to sex or sexuality.
Examples
The article explored the rise of the metrosexual man, who is as comfortable in a boutique as in a bar.
He was often labeled metrosexual due to his meticulous grooming routine and keen interest in fashion.
The marketing campaign successfully targeted metrosexual consumers with premium skincare products.