repackage
Meaning
To package something again or differently, especially to make it more attractive or marketable.
Structure
Usage
The company decided to repackage its classic cereal with a new logo and brighter colors to attract younger customers.
Politicians often try to repackage old policies as innovative solutions.
After the merger, the software suite was repackaged into a single, integrated application.
Etymology
The word 'repackage' is a modern English formation, a straightforward combination of the productive prefix 're-' and the verb 'package'. The prefix 're-', from Latin, carries its core meaning of "again" or "anew". The base 'package' entered English in the 16th century from the Anglo-Norman 'pacquer', meaning "to pack", which itself traces back to a Germanic root related to bundles and containers. The logic of the word is transparent: to 'repackage' is literally to 'package again', a concept that evolved from the physical act of rewrapping goods to the modern abstract marketing strategy of presenting an existing product, idea, or person in a new and more appealing way.
Analysis
- re: Latin origin, a prefix meaning "again" or "back". - package: English word (derived from Anglo-Norman/French 'pacquer'), functioning as the base verb meaning "to put into a container or wrapping".