repositioning
UK[ˌriːpəˈzɪʃənɪŋ]US[ˌriːpəˈzɪʃənɪŋ]
n
the action or process of changing the way that something is perceived or the way it operates, especially in order to appeal to a different market or audience.
verb (gerund)
the act of moving something to a different place or position.
Morpheme Breakdown
re
position
ing
re
again
position
place
ing
action/process
Etymology
the word 'repositioning' is built upon the core latin-derived noun 'position', which stems from 'ponere' (to place). the prefix 're-' is added to convey the sense of doing this action again or anew. the suffix '-ing' then nominalizes the verb, turning the action into a concept or process. thus, the literal "act of placing again" evolved into the modern strategic and marketing term, denoting a fundamental change in how something is situated, either physically or within the public perception.
Analysis
Structure: re (again) + position (place) + ing (action/process)
re: latin origin, a prefix meaning "again" or "back".
position: latin origin (from 'positio'), meaning "a placing, situation".
ing: old english origin, a suffix forming nouns from verbs, indicating an action or its result.
Examples
the company is considering a major brand repositioning to attract younger consumers.
the strategic repositioning of their flagship product saved it from declining sales.
after the merger, the repositioning of several key executives was announced.