turndown
turndown
UK[ˈtɜːn.daʊn]US[ˈtɝːn.daʊn]
n
a rejection or refusal of an offer or request
n
a decline, especially in economic activity or value
adj
designed to be folded or turned down
Morpheme Breakdown
turn
down
turn
to rotate
down
lower position
Etymology
The word 'turndown' is a transparent compound formed from two native English elements, 'turn' and 'down', whose meanings have remained remarkably stable. The verb 'turn' traces back to the Latin tornare, meaning to shape on a lathe, which evolved into the general sense of changing direction. The adverb 'down' originates from the Old English word for hill, dūn, implying a descent. Combined, the literal action of "turning something downward" provided a powerful metaphorical framework. By the 19th century, this concrete action was applied abstractly to mean the rejection of an offer (turning it down) or a decline in conditions, perfectly illustrating how spatial metaphors shape financial and social language.
Analysis
Structure: turn (to rotate) + down (lower position)
- turn: From Old English turnian, tyrnan (to turn, rotate), from Latin tornare (to turn on a lathe), via Old French. In this compound, it functions as a verb root meaning "to cause to move or change direction."
- down: From Old English dūne (down, from a higher to a lower position), originally a shortened form of "of dūne" (from the hill). In this compound, it functions as an adverbial particle indicating a downward direction or reversal.
Examples
He received a turndown from every university he applied to.
The company is experiencing a significant turndown in profits this quarter.
She preferred a turndown collar on her blouse for a more casual look.