venture

venture

UK[ˈvɛntʃə]US[ˈvɛntʃər]
n

a project or activity that involves taking risks, especially in business

v

to dare to do something or go somewhere that may be dangerous or unpleasant

v

to say or do something in a careful way because it might be wrong or have negative results

Morpheme Breakdown

vent
ure
vent

come

ure

noun suffix

Etymology

The word venture originates from the Latin verb adventurus, the future participle of advenire (to arrive, to come to). This evolved into the Anglo-French aventure, meaning chance, risk, or a happening. The initial 'a-' was lost in English, leaving 'venture'. The core logic connects the idea of "coming" or "arriving" to the notion of an undertaking whose outcome is not yet present but is approached. Thus, the modern sense of a risky enterprise or a daring action retains the original implication of moving forward into an uncertain future.

Analysis

Structure: vent (come) + ure (noun suffix) vent is from Latin ventus, the past participle stem of venire (to come). ure is a noun-forming suffix from Latin -ura, indicating an action, process, or result.

Examples

The new business venture proved to be highly successful.

She would not venture into the dark forest alone.

I might venture to suggest that we reconsider our approach.