advertiser
UK[ˈædvətaɪzə(r)]US[ˈædvərtaɪzər]
n
a person or company that pays for a product, service, or event to be publicly promoted.
n
a person who informs or notifies others.
Morpheme Breakdown
ad
vert
iser
ad
to
vert
turn
iser
agent noun suffix
Etymology
the word 'advertiser' is built upon the verb 'advertise', which entered english from old french 'avertiss-', the stem of 'avertir', meaning 'to warn, make aware'. this french term derives from latin 'advertere', a compound of 'ad-' ('to') and 'vertere' ('to turn'). the core concept is of turning one's attention toward something. the agent noun suffix '-iser' (a variant of '-er') was attached in english to denote the person or entity performing the action. thus, an advertiser is literally 'one who turns (attention) toward' a product or message, evolving from a general warner or notifier to a specialist in commercial promotion.
Analysis
Structure: ad (to) + vert (turn) + iser (agent noun suffix)
ad (latin prefix meaning 'to, toward'); vert (latin root 'vertere' meaning 'to turn'); iser (english agent noun suffix, variant of -er, indicating 'one who does something').
Examples
the television network relies heavily on revenue from its largest advertiser.
as an advertiser, her goal is to create campaigns that resonate with a young audience.
the local newspaper listed the property advertiser's contact details.