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blatantly

UK[ˈbleɪtəntli]US[ˈbleɪtəntli]
adv

in an obvious and offensive way, without any attempt to hide something bad

Morpheme Breakdown

blatant
ly
blatant

glaringly conspicuous

ly

adverb-forming suffix

Etymology

the word 'blatantly' is formed from the adjective 'blatant', which was coined by the poet edmund spenser in the late 16th century. he likely derived it from the latin verb 'blatire', meaning 'to babble' or 'to chatter', to create a word for something offensively noisy or conspicuous. the suffix '-ly', of old english origin, is a standard grammatical device for converting adjectives into adverbs. thus, 'blatantly' literally means 'in a blatant manner', describing an action done so openly and conspicuously that it resembles a loud, brazen noise that cannot be ignored.

Analysis

Structure: blatant (glaringly conspicuous) + ly (adverb-forming suffix) blatant (coined in english, likely from latin 'blatire', meaning 'to babble, to talk nonsense') + ly (old english adverb-forming suffix)

Examples

the advertisement blatantly lied about the product's effectiveness.

he was blatantly ignoring the rules that everyone else followed.

the company's favoritism towards certain employees was blatantly obvious.

blatantly – Meaning, Etymology & Word Origin | OpenEtymology