blatant
UK[ˈbleɪt(ə)nt]US[ˈbleɪt(ə)nt]
adj
(of bad behavior) done openly and unashamedly; obvious and shocking
adj
completely lacking in subtlety; very obvious
Etymology
The word 'blatant' is a fascinating example of literary invention entering the common lexicon. Coined by Edmund Spenser in his epic poem "The Faerie Queene" (1596), it was used to describe a thousand-tongued monster, the "blatant beast," symbolizing slander and noisy calumny. While Spenser may have been inspired by Latin verbs like 'blatire' (to babble) or influenced by Scots words like 'blatand' (bleating), the exact source is uncertain. Over time, the word's meaning evolved from "noisily offensive" to its modern sense of "glaringly conspicuous" or "unashamedly obvious," shedding its mythical origins but retaining its forcefulness.
Analysis
The word 'blatant' is a simplex word. It does not have separable morphemes in its modern English form that are productive or directly meaningful to a learner. Its origin is attributed to the poet Edmund Spenser in the late 16th century, likely as an invention meant to sound harsh and descriptive.
Examples
It was a blatant attempt to deceive the public.
The report highlighted blatant inequalities in the system.
He showed a blatant disregard for the rules.