eschew
UK[ɪsˈtʃuː]US[esˈtʃuː]
v
to deliberately avoid or keep away from something (especially something bad or undesirable)
Etymology
the word 'eschew' entered english in the 14th century from the anglo-norman french 'eschiver' or 'eschuer', meaning to shun or avoid. the french term itself derives from the old high german 'sciuhan', which carries the sense of to frighten off or shun. this germanic root is related to the modern english word 'shy', as in to shy away from something. thus, the core concept has evolved from the physical act of recoiling in fear to the more abstract and deliberate act of avoidance based on principle or distaste.
Analysis
this word is a simplex loanword from french. it is not productively segmented using modern english spelling substrings.
Examples
wise investors eschew get-rich-quick schemes.
he has always eschewed the glamour and publicity of celebrity life.
the doctor advised her to eschew fatty foods for the sake of her heart.