price-conscious
UK[ˈpraɪs ˌkɒn.ʃəs]US[ˈpraɪs ˌkɑːn.ʃəs]
adj
Very aware of the price of things and careful about spending money.
Morpheme Breakdown
price
conscious
price
value
conscious
aware
Etymology
The compound adjective 'price-conscious' is a modern formation that logically combines two well-established English words. The first element, 'price', traces its lineage to Latin pretium, which conveyed the concepts of monetary value, worth, and reward. The second element, 'conscious', originates from Latin conscius, a term built on the verb scire (to know), implying a state of shared or internal knowledge. When fused in the 20th century, these elements create a transparent meaning: possessing an active awareness or knowledge regarding cost, reflecting a pragmatic mindset focused on the value of expenditure, a concept highly relevant in consumer economies.
Analysis
Structure: price (value) + conscious (aware)
- price: From Old French pris, from Latin pretium (price, value, reward). Functions as a noun root specifying the object of awareness.
- conscious: From Latin conscius (knowing with others or in oneself), from com- (with) + scire (to know). Functions as an adjective-forming element meaning "aware of, sensitive to."
Examples
Shoppers are becoming increasingly price-conscious due to the economic downturn.
The supermarket's success is built on appealing to a price-conscious family market.
She is too price-conscious to buy designer labels when good alternatives are available.