graphic-design
UK[ˈɡræf.ɪk dɪˈzaɪn]US[ˈɡræf.ɪk dɪˈzaɪn]
n
The art or profession of using design elements (such as typography and images) to convey information or create an effect.
Morpheme Breakdown
graphic
design
graphic
written/drawn
design
plan
Etymology
The compound term 'graphic-design' is a modern union of two classical concepts. 'Graphic' traces its lineage to the Greek verb graphein, meaning to scratch, draw, or write, which evolved to describe anything pertaining to visual representation. 'Design' originates from the Latin designare, meaning to mark out or plan, emphasizing intention and structure. The fusion of these elements in the 20th century created a professional term that logically denotes the planned creation of visual communications, marrying the ancient art of marking and drawing with the deliberate process of planning and arrangement.
Analysis
Structure: graphic (written/drawn) + design (plan)
- graphic: From Latin graphicus, from Greek graphikos (belonging to drawing/writing), from graphein (to write, draw). It functions as an adjective describing the visual, drawn, or written nature of the work.
- design: From Latin designare (to mark out, designate), from de- (out) + signare (to mark). It functions as a noun denoting the plan, scheme, or artistic conception.
Examples
She studied graphic-design at university and now works for a major advertising agency.
The company's new branding is a result of excellent graphic-design.
Modern graphic-design relies heavily on digital software.