wholesaler
wholesaler
UK[ˈhəʊlˌseɪlə]US[ˈhoʊlˌseɪlər]
n
a person or company that sells goods in large quantities to retailers, not directly to the public.
Morpheme Breakdown
whole
sale
er
whole
entire, complete
sale
er
Etymology
the word 'wholesaler' is a modern english compound built from three distinct germanic elements. the first element, 'whole', originates from the old english 'hāl', which conveyed concepts of being entire, unhurt, and in good condition, a sense preserved in the modern term 'wholesale' to indicate goods sold in their complete, unbroken bulk. this combines with 'sale', from old english 'sala', directly referring to the act of selling. the agent suffix '-er', from old english '-ere', is then appended to denote the person engaged in this specific type of commercial activity. thus, the term literally and logically describes "a person who sells goods in their complete, large quantities," a meaning that has remained consistent since its formation.
Analysis
Structure: whole + sale + er
whole: from old english 'hāl' (entire, unhurt, healthy), functioning as an adjective meaning 'entire, complete'.
sale: from old english 'sala' (act of selling), functioning as a noun.
er: from old english '-ere' (agent noun suffix), functioning as a suffix denoting a person who performs an action.
Examples
the furniture wholesaler supplies products to hundreds of retail stores across the country.
as a wholesaler, their business model relies on high-volume, low-margin sales.
the farmer decided to bypass the wholesaler and sell his produce directly at the local market.