sloganeer
UK[ˌsləʊɡəˈnɪə(r)]US[ˌsloʊɡəˈnɪr]
n
a person who coins or uses slogans, especially in a political context.
v
to coin or use slogans.
Morpheme Breakdown
slogan
eer
slogan
army shout
eer
one who does or is concerned with
Etymology
the word 'sloganeer' is a modern english formation, first attested in the early 20th century. it is a compound of the noun 'slogan', which itself has a martial history, originating from the scottish gaelic 'sluagh-ghairm' (sluagh 'army' + gairm 'shout'), and the agent-forming suffix '-eer', borrowed from words like 'pioneer' or 'mountaineer'. the literal sense of 'slogan' as a distinctive battle cry evolved into its modern meaning of a catchy phrase used in advertising or politics. thus, a 'sloganeer' is logically one who crafts or employs such attention-grabbing phrases, often with a connotation of doing so repetitively or simplistically.
Analysis
Structure: slogan + eer
slogan: from scottish gaelic sluagh-ghairm, meaning 'army shout' or 'war cry'. functions as the core noun element.
eer: from dutch -er or french -ier, a suffix forming agent nouns, meaning 'one who does or is concerned with'. functions as a derivational suffix.
Examples
the political campaign was led by a team of skilled sloganeers.
he was accused of sloganeering rather than discussing the policy's substance.
the company hired a professional to sloganeer their new product launch.