sloganeering

the word 'slogan' entered english from the scottish gaelic 'sluagh-ghairm', meaning 'army (sluagh) shout or cry (gairm)', used as a distinctive call in battle. the agent-forming suffix '-eer', borrowed from french (itself from latin '-arius'), denotes a person associated with an activity, often with a hint of disparagement. the addition of the '-ing' suffix transforms it into a noun describing the action or practice itself. thus, 'sloganeering' literally builds from the concept of a 'battle cry' to describe the modern practice of repetitively using simplistic, rallying phrases, typically with a critical connotation toward their empty or manipulative nature.

Structure: slogan + eer + ing slogan (scottish gaelic, meaning 'battle cry'); eer (dutch/french agent noun suffix, meaning 'one who does or is concerned with'); ing (old english, present participle/gerund suffix, forming a noun of action).