pandering
UK[ˈpændərɪŋ]US[ˈpændərɪŋ]
verb (gerund or present participle)
Gratifying or indulging (an immoral or distasteful desire, need, or habit or a person with such a desire, etc.), especially for political or personal gain.
n
The action or practice of gratifying or indulging such desires or needs.
Morpheme Breakdown
pand
er
ing
pand
to yield, to spread
er
agent suffix
ing
verbal/gerund suffix
Etymology
The word 'pandering' originates from the character Pandarus in Geoffrey Chaucer's 14th-century poem "Troilus and Criseyde," who acted as a go-between for the lovers. His name was adapted from the classical figure Pandarus, a Lycian leader in Homer's "Iliad." The character's role gave rise to the verb 'pander,' derived from the Latin Pandarus, which itself may be linked to the Greek verb pandarein meaning 'to betray.' The core morpheme 'pand-' thus evolved from a proper name into a verb meaning 'to act as a pimp' or 'to cater to the base desires of others.' The modern sense, especially in politics, retains this logic of servilely indulging or exploiting the weaknesses or prejudices of others to gain favor or advantage.
Analysis
Structure: pand (to yield, to spread) + er (agent suffix) + ing (verbal/gerund suffix)
pand: From Latin pandere (to spread out, to extend), via Middle English pandare (to yield, to be subservient). In this word, it carries the sense of "yielding to" or "spreading oneself to please."
er: A Germanic-derived agent suffix, indicating a person or thing that performs the action of the verb.
ing: A Germanic-derived suffix forming the present participle or gerund, indicating the action or process.
Examples
The politician was accused of pandering to extremist groups during the campaign.
The film was criticized for pandering to the lowest common denominator with cheap humor.
His strategy involves pandering to popular opinion rather than offering substantive solutions.